About Me

Passionate about the intersection of artificial intelligence and marketing excellence

Profile Picture

Bridging AI and Marketing Excellence

I'm a Digital Marketing Specialist with 10+ years of experience helping brands grow through data-driven strategies and, more recently, AI-powered tools. My career has spanned agencies, SaaS, and eCommerce, where I've consistently delivered measurable results — from driving 60% YoY revenue growth to achieving a 107% increase in MQLs in just one quarter.

Over the last few years, I've expanded my expertise into AI applications in marketing — using predictive analytics, automation, and customer segmentation to unlock smarter campaigns and more personalised customer journeys. My approach combines the creativity of marketing with the precision of data, ensuring that strategies don't just look good but deliver results.

Today, I help businesses of all sizes harness the power of AI to optimize their marketing efforts, from automated campaign optimization to personalized customer experiences that drive engagement and conversions.

Core Values

Innovation-Driven
I experiment with new tools and approaches, from AI audience models to automation workflows, to keep campaigns ahead of the curve
Results-Focused
Every project is measured against clear business outcomes — revenue growth, lead generation, and ROI.
Human-Centered
Even with automation and AI, I prioritise customer experience, ensuring campaigns build trust and lasting relationships

Skills & Expertise

Google Ads (Paid Search)
95%
Digital Strategy & Planning
98%
Marketing Automation (HubSpot / Mailchimp)
92%
Team Leadership & Client Management
88%
Data Analytics (GA4 / GTM / Looker)
94%
AI & Experimentation
96%
100+
Campaigns Optimized
$2M+
Revenue Generated